Stories help us find ourselves inside the bloodless business data. That’s when we move from “Ought to” to “Want to”. Only then does change become possible
Read MoreJust Who Do They Think You Are, Anyway?
Differentiation is a huge challenge for professional services firms, and it is made harder by their business models, culture and governance systems. Luckily, most firms are inherently differentiated
Read MoreIs Consumerism Sustainable: What Do Brands Say?
What can the difference between a straight line and a circle teach us about building a sustainable economic system that? And how can brands contribute?
Read MoreDoes Your Firm Have an Identity Problem?
Our work with professional services firms has taught us that certain events and symptoms are usually warning signs that your brand needs attention.
Read MoreMeaning Drives the Professional Services Brand
Shared values, beliefs and culture are the drivers for a powerful professional services brand. Too often they are assumed, but not used as tools to drive advantage
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