Why do professional services firms struggle so much to make their offerings sound compelling and valuably different?
One common reason we have found when working with clients is that they often stop short of describing their real value.
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Why do professional services firms struggle so much to make their offerings sound compelling and valuably different?
One common reason we have found when working with clients is that they often stop short of describing their real value.
Read MoreBrand is about meaning. Purpose, vision, mission and values are the four foundation stones on which you build your organization’s meaning. All too often each of those four key elements is crafted in isolation, and with too little ambition or courage.
Read MoreYour organizational brand represents the meaning in your business. The story it tells can help your organization connect with stakeholders and with society in a profound and compelling way.The rub is that the story has to be true.
Read MoreThe quid pro quo for requiring more commitment is providing more meaning. Organizations are increasingly in the business of making meaning. Ultimately, that’s how you attract and keep the exceptional talent and the rewarding clients that your business needs.
Read MoreClients and employees are looking for a meaningful relationship with your organization. Your brand is a key strategic tool to provide that meaning, How well is your brand doing its job?
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