Authentic Identity works extensively with professional services firms.
Professional services firms are a difficult group to differentiate: business models, practices, frameworks and deliverables are often very similar. They sell something intangible.
More importantly, a professional services brand is conveyed by people – usually highly educated, independent-minded people who don’t much like being managed and are unlikely to parrot a script or march in lockstep.
So starting with image isn’t going to get you very far. To build the organizational brand, you have to uncover the value-creating identity that binds the firm's people together - and then make it operational throughout the business.
Our senior, experienced team helps you articulate what makes your organization unique, how that uniqueness creates value at multiple levels, and how to orchestrate those levels to produce multiple paths to differentiation.