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183 Parting Ways Road
Kingston , MA 02364
+1-781-556-1050.
Building Meaningful Professional Services Brands

Authentic Identity

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PURPLE PASSAGES: A blog by Authentic Identity


 

Elephants Don’t Read PowerPoint - Why Change Fails

June 7, 2013 Tony Tiernan

Why is business so bad at change? Research consistently shows that 70% of change initiatives fail. The cost is enormous. Maybe the problem is that business does not speak the right language

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Welcome to Purple Passages, a blog by Authentic Identity. We write about identity, meaning, organizational brand, the power of stories, the mandate of authenticity and how all of these enable organizations to create enduring value.  Please join the conversation