Many professional services firms come across as complex, fragmented and undifferentiated. That makes it difficult to attract and keep the right clients and the right staff.

We work with leaders and the organizations they steward to figure out who they really are and how to generate unique value from that – for their people, their clients, and for society.

Then we help you tell a simple, coherent and compellingly different story to your market – a story that will help your business grow.


Authentic Identity helped us cut through a long-standing internal impasse about how we describe ourselves to our market. They helped us crystallize a powerful idea that makes sense of the range of services we offer and that gives us a compelling story to tell our clients and recruits. In the process, they helped us align our leadership team and key staff around that message. And they stuck with us while we translated that story into compelling marketing messages.
— Debbie Bing, Principal, CFAR Inc