PATHS to DIFFERENTIATION

Professional services firms deliver value to their clients at multiple levels:

• Functional
• Relational
• Personal
• Societal

Each of these levels of value offers a path to differentiation. Authentic Identity helps you articulate your multi-level value proposition and use each level to signal your firm’s uniqueness.

Brand Strategy

• Vision and Purpose
• Value and Meaning
• Paths to Differentiation
• Core Brand Story

Brand Alignment

• Talent Development Process
• Client Development Process
• Financial Reward System

Brand Communication

• Issue Ownership Strategy
• External Communication Tools
• Internal Brand Ambassadors Program