ISSUE OWNERSHIP STRATEGY

Communication and thought leadership strategies that are based on owning a set of key issues, rather than promoting a point solution, have deeper and more enduring strategic impact.  

Authentic Identity helps you identify the core issues that your professional services brand must own, then use those to focus and drive your thought leadership and your marketing communications strategy.

Brand Strategy

• Vision and Purpose
• Value and Meaning
• Paths to Differentiation
• Core Brand Story

Brand Alignment

• Talent Development Process
• Client Development Process
• Financial Reward System

Brand Communication

• Issue Ownership Strategy
• External Communication Tools
• Internal Brand Ambassadors Program