Consumers are re-defining their relationships with brands. They are rewarding brands that provide sustainability and authenticity - and they are increasingly prepared to punish brands that do not.

Stories help us find ourselves inside the bloodless business data. That’s when we move from “Ought to” to “Want to”. Only then does change become possible

Shared values, beliefs and culture are the drivers for a powerful professional services brand. Too often they are assumed, but not used as tools to drive advantage