Brand is about meaning. Purpose, vision, mission and values are the four foundation stones on which you build your organization’s meaning. All too often each of those four key elements is crafted in isolation, and with too little ambition or courage.
Read MoreSo, What's Your Story?
Your organizational brand represents the meaning in your business. The story it tells can help your organization connect with stakeholders and with society in a profound and compelling way.The rub is that the story has to be true.
Read MoreGive Them Meaning and They’ll Give You Commitment
The quid pro quo for requiring more commitment is providing more meaning. Organizations are increasingly in the business of making meaning. Ultimately, that’s how you attract and keep the exceptional talent and the rewarding clients that your business needs.
Read MoreMaking Meaning Magnetizes Your Organization
Clients and employees are looking for a meaningful relationship with your organization. Your brand is a key strategic tool to provide that meaning, How well is your brand doing its job?
Read MoreUse Your Brand Story To Connect With Fundamental Human Needs
Stories are the building blocks of meaning. And stories that connect your brand with a fundamental human need can help you build a powerful bond with your clients and prospects.
Clients make choices based on the story the brand tells them and the story that the brand therefore allows them to tell about themselves.
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