We need to re-think the “why” of business so we can develop a better “how”, one that meets our real human needs

Business leaders commonly declare that they need their people to “bring all of themselves to work”. Why then does the language of business seem designed to drain all humanity from the enterprise?

An organization’s core values are the source of its uniqueness. They are the inviolable truths that shape your authentic identity and guide the behavior that makes you who you are. So why are most corporate values so hopelessly trite?

Why are so many corporate vision statements anything but visionary? Maybe it’s because so many of them are self-regarding. They describe a business ambition, not a vision.

Maintaining momentum is crucial to the success of the brand effort. The longer it takes, the more likely the initiative is to run into the sands. Here are some useful tips we have learned from our clients about keeping up the pace