Your organization carries the seeds of uniqueness within it. It has the potential to create value and attract talent in a way that no other firm can. Here’s how to realize that potential

Many professional services firms define their value too narrowly. As a result, they are missing out on opportunities to differentiate themselves.

Why do professional services firms struggle so much to make their offerings sound compelling and valuably different? 

One common reason we have found when working with clients is that they often stop short of describing their real value.

Brand is about meaning. Purpose, vision, mission and values are the four foundation stones on which you build your organization’s meaning. All too often each of those four key elements is crafted in isolation, and with too little ambition or courage.

Your organizational brand represents the meaning in your business. The story it tells can help your organization connect with stakeholders and with society in a profound and compelling way.The rub is that the story has to be true.