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Authentic Identity

183 Parting Ways Road
Kingston , MA 02364
+1-781-556-1050.
Building Meaningful Professional Services Brands

Authentic Identity

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PURPLE PASSAGES: A blog by Authentic Identity


 

Words Won’t Do It: The Professional Services Differentiation Challenge

June 15, 2015 Tony Tiernan

Most professional services firms use the same adjectives and descriptions. Words alone are not enough to achieve differentiation. You need a story, and it has to be real

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In Strategy, Brand Strategy, Brand Communication
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Is Consumerism Sustainable: What Do Brands Say?

July 19, 2013 Tony Tiernan

What can the difference between a straight line and a circle teach us about building a sustainable economic system that? And how can brands contribute?

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In Brand Communication
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How Identity Drives IBM’s Enduring Success

May 31, 2013 Tony Tiernan

How do you build a brand that sustains for generations, remains fundamentally differentiated  and yet stays so true to itself that it becomes iconic?

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In Brand Communication
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Welcome to Purple Passages, a blog by Authentic Identity. We write about identity, meaning, organizational brand, the power of stories, the mandate of authenticity and how all of these enable organizations to create enduring value.  Please join the conversation