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Authentic Identity

183 Parting Ways Road
Kingston , MA 02364
+1-781-556-1050.
Building Meaningful Professional Services Brands

Authentic Identity

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  • Who We Are
  • What We Do
  • Who We Work With
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PURPLE PASSAGES: A blog by Authentic Identity


 

Words Won’t Do It: The Professional Services Differentiation Challenge

June 15, 2015 Tony Tiernan

Most professional services firms use the same adjectives and descriptions. Words alone are not enough to achieve differentiation. You need a story, and it has to be real

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In Strategy, Brand Strategy, Brand Communication
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Just Who Do They Think You Are, Anyway?

July 29, 2013 Tony Tiernan

Differentiation is a huge challenge for professional services firms, and it is made harder by their business models, culture and governance systems. Luckily, most firms are inherently differentiated

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In Brand Strategy
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Does Your Firm Have an Identity Problem?

July 15, 2013 Tony Tiernan

Our work with professional services firms has taught us that certain events and symptoms are usually warning signs that your brand needs attention.

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In Brand Strategy
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Welcome to Purple Passages, a blog by Authentic Identity. We write about identity, meaning, organizational brand, the power of stories, the mandate of authenticity and how all of these enable organizations to create enduring value.  Please join the conversation