Most professional services firms use the same adjectives and descriptions. Words alone are not enough to achieve differentiation. You need a story, and it has to be real
Read MoreJust Who Do They Think You Are, Anyway?
Differentiation is a huge challenge for professional services firms, and it is made harder by their business models, culture and governance systems. Luckily, most firms are inherently differentiated
Read MoreDoes Your Firm Have an Identity Problem?
Our work with professional services firms has taught us that certain events and symptoms are usually warning signs that your brand needs attention.
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