Why are so many corporate vision statements anything but visionary? Maybe it’s because so many of them are self-regarding. They describe a business ambition, not a vision.
Read MoreSeven Tips for Maintaining Momentum
Maintaining momentum is crucial to the success of the brand effort. The longer it takes, the more likely the initiative is to run into the sands. Here are some useful tips we have learned from our clients about keeping up the pace
Read MoreTime to Commit to Your Organization’s Uniqueness
Your organization carries the seeds of uniqueness within it. It has the potential to create value and attract talent in a way that no other firm can. Here’s how to realize that potential
Read MoreAre You Underestimating the Value You Deliver?
Many professional services firms define their value too narrowly. As a result, they are missing out on opportunities to differentiate themselves.
Read MoreTake The Five "So Whats" Test
Why do professional services firms struggle so much to make their offerings sound compelling and valuably different?
One common reason we have found when working with clients is that they often stop short of describing their real value.
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