Anne Beall

Dr. Anne Beall is CEO of Beall Research. She specializes in strategic market research and has held positions at The Boston Consulting Group (BCG) and National Analysts. Anne was Director of Market Research for the Chicago office of BCG. She holds a Ph.D in Social Psychology from Yale University.

Anne conducts qualitative and quantitative market research. She specializes in analyzing what respondents say and, more importantly, what they do not say. She has created a method for reading nonverbal behavior called PERCEIVE™ which can be used to read respondents when they are unable or unwilling to express their thoughts and feelings. Anne brings rigorous research methodology and cross-industry perspective to our work with professional services firms.