OUR BELIEFS
Our work is guided by five core beliefs:
Brand is about Meaning:
We believe that all human beings are hungry for meaning, that the world we have constructed is often short of it, and that business has a role to play in supplying it.
Brand expresses Identity:
Who you are determines how you create value. Your authentic identity is what binds your best people and your most valuable clients to you.
Brand demands Authenticity:
Marketing has become synonymous with cynical manipulation. As a result, clients are increasingly defended and hard to reach – and so marketing loses power. We help you break that cycle and improve the effectiveness of your marketing by being authentic.
Brand tells a Story:
Stories are tools for constructing and sharing meaning. So we listen closely to the recurring stories your people, your clients and your competitors tell. Within those narrative patterns lie clues to who you really are and how you create unique value.
Brand is Bilingual:
In business, we are trained to speak the language of reason. But people speak two languages – reason and emotion. Reason produces understanding, but emotion produces action. We help you build a brand that speaks both languages fluently.